The 40-year campaign that put Vishwas where Bengaluru shops

The brief

Vishwas Jewels has been a Bengaluru jewellery house since 1986, and its name means trust. Turning 40 was a chance to be seen across the city, not just in the store. The brief was an anniversary campaign that works at every size, from a mall standee to a roadside hoarding to a newspaper page, and speaks to festive buyers and brides in the languages they use.

What we did

We built one campaign system around a 40-years lockup and a warm gold-and-brown palette, then adapted it by audience: portraits for the malls, festive jewellery still lifes for the hoardings, and a bridal line for Vivaham by Vishwas.

The lines are short and spoken. Vishwas hai toh, Sona khaas hai plays on the brand's own name. For the biggest day of your life speaks to the bride. Part of every auspicious beginning carries the festive pieces.

The same system runs in a Kannada newspaper ad for Vivaham, with a QR code, contact details and the Rajajinagar address.

Scope of work

Anniversary campaign creatives for out-of-home: mall standee, digital display and hoardings

A Kannada print ad for Vivaham by Vishwas

A 40-years anniversary lockup system used across formats

Campaign copy in English, Hindi and Kannada

Formats for festive, bridal and anniversary messaging