Three people. Two continents. Thirty years between us.
Thirty years between us.
Six years as a studio.
Brands built across India, the UK, the UAE and Australia —
D2C, B2C and B2B.
Nandan Shetty
Cofounder & Strategy Head
Runs strategy and the diagnostic method that starts every engagement — the one who sees the system problem first.
Laiba Kubra
Cofounder & Creative Director
Leads all design and brand positioning — the person who decides whether a system actually holds together.
Wenji
Chief Business Officer
Leads partnerships and client relationships in the USA — the studio's presence on the ground.
Bengaluru
The studio.
Strategy, design,delivery. Since 2020.
—
United States
The partnership.
Client relationships,market, on the ground.
—
One team.
What we're arguing about this week
Whether a 'brand refresh' is ever the right prescription, or just the one clients already believe they need.