The brief
We didn't redesign a pack. We designed a system.
A gluten-free staples brand whose packs were designed one at a time — rebuilt as a system that holds every product it hasn't launched yet.
A restructure of design system
What we did
Placeholder narrative — replace in the Studio. Reorder, resize, and mix image / text / quote / stat blocks to compose this project's story.
They found the story we'd been telling for sixty years — and finally made it visible.
— Heritage foods client
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